Adidas a quarter of global sales revenue increased 14% net profit by 38%, China jewelry network

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　 　 adidas group released the first quarter of the global performance.The first quarter of 2012, Adidas global sales revenue grew 14%, amounting to 3824000000 euros.Group based on Shareholder's net income by 209000000 euros in 2011 grew 38%, amounting to 289000000 euros.
A quarter of the group, the wholesale business revenue growth of 10%; by the comparable store sales revenue grew 9% to drive, its retail business income compared with last year growth of 16%; other business revenue growth of 32%.
Gross margin declined by 0.7 percentage points, to 47.7%.Although business and business together to see the overall sales were positive, the higher the rate of profit of retail business sales revenue share also increased, but these are not enough to offset the increased cost of.
China area sales revenue increased 26% according to the exchange rate constant calculations, Adidas in all areas to achieve the growth.Among them, in the Greater China region sales revenue grew 26%, to 385000000 euros.
Sports performance on the growth of sale income to rise to urge action.Distribution of stores and store all maintained a large number of passenger flow, store comparable sales revenue grew 10% in the first quarter.
In addition, Adidas in Western Europe income increased by 7%, in the emerging European market sales growth of 15%; North America sales amounted to 869000000 euros, an increase of 11%.In Japan and South Korea area of strong two digit growth is driven, the group in other Asian market sales revenue increased 26%.
In the Latin American region, sales revenue increased 14% to 372000000 euros.Expected 2012 net profit increase of 12% to 17% the company is expected in 2012, group sales revenue will be close to the growth rate of 10%, based on the shareholder's net income is expected to be 12% to 17% of the increase, to 750000000 euros to 785000000 euros.
Thanks to the group in the fast-growing emerging markets with high visibility and the further expansion of retail business.In addition, some of this year's major sporting events will also group sales revenue positive stimulus.